Latest blog posts

Creating HEDON logo case study

A quick summary of the process, strategy and thinking that went behind creating a logo for the HEDON Studio. Outlining the brief, design process and the outcome.

Insights into super brands of 2022

In 2022, Apple, Amazon and Microsoft were the top three tech brands with an average of 50% growth in brand value. Apple is still the most valuable global brand in the world with the highest brand value at a whopping $323 billion.

Why a strong branding is critical for success

Your brand identity goes beyond a logo and colours. It encompasses your company culture, values, mission, and purpose. It's a visual representation of your brand story, and it's what your audience remembers when they think of your brand.

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