Bicycle Network
2011
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Overview
Bicycle Network, an Australian charity and world-renowned cycling organisation, sought a rebrand in 2011 as it expanded nationwide from Bicycle Victoria. The goal was to create a bold visual identity that would effectively represent the organisation and translate it across all tournaments.
Solution
We designed a logo inspired by the bike chain in the shape of a letter V (for Victoria), symbolising stability, roots and network for their cycling events and community voice. The new branding was rolled out to all nine tournaments and integrated into office interiors.
Results
16%
Growth in memberships since 2011
73%
Increase in participants for Great Vic Bike Ride
Gold
For the office design by IN2SPACES
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