IBM
2019
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Overview
IBM discovers, designs and implements technology that makes the world run better. A tech solution giant, partnered with Pause Fest to showcase their expertise and attract new clients in their Startup Garden. Aiming to highlight their ability to solve problems and drive positive change on any scale.
Solution
HEDON provided expert solutions to enhance IBM Australia's activation strategy for SMB/Startup demographics. As consultants for IBM's activation agency GPJ, we advised on the best ways to elevate engagement, experience, content and floor space positioning. IBM Australia was engaging with SMB and Startups for the first time and wanted to showcase their best expertise with relevant topics.
Results
Location
The most prominent position in the Startup Garden
100%
Daily signup targets hit
Awareness
IBM was the talk of the festival
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