MYOB
2022
View Site
Overview
MYOB is easy online accounting and payroll software for Australian businesses. MYOB was looking to create engaging video content by partnering with Pause Awards to showcase startup founder stories from the ecosystem.
Solution
Since the Melbourne lockdown was taking place at the time, the only way to record video interviews was via online software. We’ve tapped into the Pause Awards network of winners to organise, brief and deliver online interviews. Beyond the brief, we turned video interviews into articles and created ‘The Secret of Business Success’ downloadable magazine, which was used as a lead magnet in the Pause Awards ‘22 campaign.
Results
300%
Delivered beyond the brief
24MTS
Of running promotions on socials and ads
4X
More audience reach
No items found.
%202.svg){kind=icon}